For the last fifty plus years, Hot Wheels has proven its influence on the automotive community with legendary design and epic performance. The Hot Wheels Unleashed ™ Design Battle is available starting from today on PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One X, Xbox One and Steam.Īs the #1 selling toy in the world*, Hot Wheels is the global leader in car culture. His creations are well known by the gaming and pop culture community and his technique is full of creativity and uniqueness. Oskunk is a French pop artist who has a distinctive style. Their art is famous all over the world thanks to amazing collaborations and prestigious exhibitions. Van Orton Design, a special twin-duo from Italy, reimagine pop culture brands and icons in a unique, colorful and geometric way. To inspire community’s creativity, international artists Van Orton Design and Oskunk designed their own unique Rodger Dodger vehicles in the game. Jerry Thienprasiddhi - Principal Graphic Designer, Mattel.Dmitriy Shakhmatov - Manager of Product Design, Mattel.Bryan Benedict - Director of Product Design, Mattel.Ted Wu - Vice President and Global Head of Vehicle Design, Mattel.The winner will be chosen by a special judging panel of Mattel’s world-class designers: The winning Rodger Dodger will be transformed into a real Hot Wheels toy (scale 1:64) available for purchase globally in December 2022. Participants will design a livery for the Hot Wheels® Rodger Dodger™ die-cast model using the in-game Livery Editor.

The contest runs between Januand February 14, 2022. Today, Hot Wheels honors this same garage spirit, now in digital form, through the launch of the “Design Battle” contest. (NASDAQ: MAT) and Milestone, a leading global racing game developer, announce today the Hot Wheels Unleashed ™ Design Battle, an exclusive contest for the global community of the fast-paced arcade racing game of the same name which sold over one million copies worldwide.įor over five decades, Hot Wheels has pushed the limits of automotive performance and design – celebrating the designers & builders whose relentless passion, unlimited vision and endless hours of elbow grease fuel the creation of that perfect, beloved car.

Hot Wheels Unleashed ™ Design Battle Best In-Game Livery Design to Become Hot Wheels® Die-cast Vehicle

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